Our portfolio contains a mix of different products tailored to each targeted market regarding content, features and language. We believe in long-term value, and we aim to create new and innovative products that the customers want to use often. We think that a mix of different channels is the best approach to cross-promote our brands/products and create trustability over time in highly competitive industries. Some of our ways of acquiring new customers include:
Content creation through popular platforms such as Twitch and Youtube.
Web / SEO
Both broad and niche websites that grow organically.
Through the power of notifications and always be close to the customers.
With paid search, we are able to boost our exposure in regulated markets.
When buying ads we are able to reach new target groups that we might not reach through the other channels.
Both with ads in regulated markets but also as an awareness-strengthening tool.